EACD Webinar | The Reputation Equation: How Perception Really Works Across Sectors

Event Date: 27 November, 2025

Start Time: 11:00 CET

Discover what truly drives brand reputation today, and how it varies across industries. In this data-rich session, CARMA’s Insights Consultants unpack cross-sector findings from their Reputation by CARMA benchmark series, covering Finance, FMCG, Retail and Tech. Learn how media coverage, social conversation and audience opinion interact, and how comms professionals can shape perception, not just react to it.  

Event Fees: Free

About the speakers

Orla Graham, Insights Consultant , CARMA

Orla is a seasoned communications measurement and insights specialist, with two decades of experience in building strategic, impactful global measurement programmes for communications and PR leaders all around the world. She has developed and led measurement programmes for international clients across a range of sectors, including UNICEF, Red Bull, Tourism Ireland, Wellcome Trust, Marie Curie, Cancer Research UK, Bayer, Ernst & Young, and various UK government departments. She advises clients on best practice, provides consultation workshops and guidance, develops research methodologies at CARMA and is a thought leader in the industry. Orla has designed and led various AMEC-award winning accounts and was delighted to be named AMEC’s Executive Professional of the Year in 2023.

    Ryan Boulter, Business Development Manager, CARMA

Ryan is a Senior Business Consultant at CARMA with a background in market research and audience intelligence. He advises organisations across sectors on how to use data and media analysis to shape strategy, enhance reputation and demonstrate the real-world impact of their PR efforts. Working closely with senior PR and corporate affairs leaders, he helps them to translate complex audience and media data into actionable insight that drives more effective storytelling and engagement.