Everybody is familiar with the Eurovision Song Contest, the world’s largest live music show. This year’s edition reached an audience of 166 million viewers across 37 countries, reaffirming its status as one of the world’s most powerful cultural events. But how familiar are you with the organisation — and the people — behind it that make it all happen?  

The European Broadcasting Union (EBU) brings together 123 public service media organisations across 56 countries and plays a central role in trusted journalism, live news exchange, media innovation and democratic dialogue across Europe and beyond. From coordinating breaking-news coverage and major international sports broadcasts to advancing media freedom, digital verification and public service values, the EBU is far more than the Song Contest.  

The EACD Swiss Chapter is absolutely delighted to invite you to an exclusive meeting and discussion with Martin Green, EBU Director of the Eurovision Song Contest, Andreas Aristodemou, EBU Director of the Olympics, Liz Corbin, EBU Director of News, and Michelle Roverelli, EBU Director of Communications, to learn how they manage the organisation across more than 50 countries and manage global media events of the biggest possible scale.  

Join us for a unique opportunity for behind-the-scenes insights and a discussion among senior communication professionals. 

Agenda 

16:30-16:45: ARRIVAL AND REGISTRATION  

16:45-16:55: WELCOME TO THE EBU, with Michelle Roverelli, Host & Director of Members Relations & Communication  

16:55–17:30: EUROVISION NEWS & VISIT OF OUR NEWSROOM with Liz Corbin, Director of News 

Exclusive tour of the EBU newsroom. Get to know the European Broadcasting Union newsroom and the Eurovision News division, one of the world’s largest collaborative news networks. 

17:40–18:00: THE EUROVISION SONG CONTEST with Martin Green, Director of the Eurovision Song Contest (Remote) 

Come backstage and get exclusive views behind the scenes: What does it take in terms of communications to make the world’s largest pop music show happen? 

18:00–18:20: THE EBU & THE OLYMPIC GAMES with Andreas Aristodemou, Director of Olympics 

Get insights into how the EBU manages the communications of one of its most important international sports partnerships 

18:20–18:40: ADVOCACY FOR PUBLIC MEDIA: THE PSM COMPASS with Michelle Roverelli, Director of Member Relations & Communications 

Discover how the Public Service Media (PSM) Compass, a multilingual online advocacy toolkit powered by AI, supports the EBU’s efforts to strengthen and shape the future of trusted public service media. 

18:40–19:30: NETWORKING COCKTAIL  Cafeteria in the conference area on the ground floor 

19:30–19:45: END OF MEETING AND DEPARTURE   

EBU Representatives 

Michelle Roverelli - Director of Member Relations & Communications  

Martin Green - Director of the Eurovision Song Contest (Online) 

Liz Corbin - Director of News 

Andreas Aristodemou - Director of Olympics 

Benjamin Steward - Senior Communications Manager 

EACD PARTICIPANTS 

Axel Schafmeister - EACD Swiss Chapter Lead – Moderator