Meeting your people where they are today; the end of one size fits all

As a communications leader, you know that the traditional "one-size-fits-all" approach to employee engagement is no longer effective. But how do you tailor your leadership communication to truly resonate with a diverse, evolving workforce?

Join us on Tuesday, 13 October 2026, for an exclusive, in-person event at the Randstad Groep Nederland headquarters in Diemen, hosted by EACD and Corien Niezing, Director Corporate Communications & Reputation at Randstad Group Netherlands.

During this inspiring afternoon, we will dive deep into the future of internal and leadership communications:

• Leading Through Transformation: Sarah Campbell Donia (Chief Corporate Affairs Officer, Randstad NV) will join us for an interactive interview. Drawing from her vast global experience navigating high-stakes business transformations, she will share practical insights on how to inspire teams, bridge diverse cultures, and connect with people across their different life stages.
• The Life Stages Perspective: Oscar van Mourik (Senior Behavioral Scientist, Randstad) will present his human insight-driven research on why organizations must move away from generational myths. He will introduce the five crucial life stages of employees—from the uncertain newcomer to the seasoned mentor—and demonstrate how to build actionable, targeted communication strategies for each.

Connect with fellow communications professionals, gain data-driven insights, and discover how to effectively meet your people exactly where they are today.

Practical Details

• Accessibility information - here
• Deadline for registration: 7 October 2026

The event is open to EACD members and friends. Please note that space is limited; registration will be on a first-come, first-served basis, with priority given to members.

Refreshments will be provided by the event host: Randstad Groep Netherlands.

Event Agenda

16:00 – 16:30 Registration

16:30 – 16:35 Welcome by EACD

16:35 – 16:40 Movie &  welcome introduction speakers by Corien Niezing

16:40 – 16:50 Interview Sarah Campbell Donia, Chief Corporate Affairs Officer, Randstad NV

16:50 – 17.25 Presentation Oscar van Mourik, Senior Behavioral Scientist at Randstad Group Netherlands

17:25 – 17:50 Discussion

17:50 – 18.30 Networking drinks

Event Host:

Corien Niezing, Director Corporate Communications & Reputation Randstad Group Netherlands

Speakers:

Sarah Campbell Donia, Chief Corporate Affairs Officer, Randstad NV

As Chief Corporate Affairs Officer at Randstad, the world's #1 talent company, Sarah Cambell Donia leads the global corporate affairs function across 39 markets. With a career defined by guiding organizations through pivotal moments, including 15+ years of executive leadership at Royal Philips and rich international experience having lived across different continents, Sarah brings deep expertise in navigating M&As, global crises, and complex change to maximize impact and protect corporate reputation.

During this event, Sarah will join us for an interactive interview, drawing from a deeply global perspective to share practical insights on how to lead, inspire, and manage leadership communication during times of transformation, while effectively bridging diverse cultures and connecting with people across different life stages.

She is committed to the growth of the communication profession, serving as a Board Member and NL Chapter Chair for the Page Society, the world's leading senior communications association.

Oscar van Mourik, Senior Behavioral Scientist at Randstad Group Netherlands

Oscar van Mourik is Senior Behavioral Scientist at Randstad, specializing in converting labor market trends and talent drivers into strategic, data-driven insights. Holding a PhD in Philosophy and a degree in Human Resources, alongside a background as an academic researcher at Vrije Universiteit, he empowers teams from recruitment to the C-suite. As a thought leader, Oscar is frequently asked to present his human insight-driven research. During this event, he will share his latest findings on the 'life stages perspective'. He will demonstrate why we need to move away from generational thinking and how organizations can communicate much more effectively by responding to the five crucial life stages of employees—from the uncertain newcomer to the seasoned mentor

Country Leadership Team:

Country lead: Maartje Snellen

Country coordinators: Francine Rutgers & Elvira Luykx