BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Europe/Brussels BEGIN:STANDARD DTSTART:20001029T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20000326T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:20261028T093518Z - 42154@5b037afdca81 DTSTART;TZID=Europe/Brussels:20261112T160000 DTEND;TZID=Europe/Brussels:20261112T170000 CREATED:20261028T093518Z DESCRIPTION:EACD Webinar | The forces you do not see. Why outcomes do not tell you how to improve them. \nFor decades\, firms have tracked outc omes: reputation scores\, buy intention\, trust\, NPS. Looking at those nu mbers tells you where you stand. It does not tell you why you are there\, or what to do next. That is why most big decisions about brand\, communica tion and reputation are still taken on assumptions and internal consensus rather than on data. In this webinar Rene Gerhardus\, founder of Stakehold erWatch\, shows a different approach. Instead of only measuring the positi on\, you also measure the pull: the causal forces that lift or drag your o utcomes. What are the net causal effects of news\, advertising\, customer experience\, word of mouth\, trade wars\, inflation\, or protests? Once yo u can see which of those forces is moving your outcomes\, and by how much\ , you know where to intervene\, and you see the effect building months bef ore sales or reputation surveys would show it. StakeholderWatch has develo ped a way to estimate these causal forces daily for a firm\, and it is ava ilable now. The session closes with a real case: how the forces behind a b rand's outcomes shifted over time\, what the firm saw at the time\, and wh at it could have seen. What you will take away: Why outcome tracking alone does not improve outcomes\, and why that keeps decisions ungrounded What causal intelligence measures\, and how it differs from correlation and cla ssic outcome-based dashboards How to read the forces behind your own outco mes and decide where to act A real example\, start to finish For communica tion\, brand\, insights and strategy leaders who want decisions on reputat ion and behaviour to rest on evidence rather than assumption. Speaker: Ren e Gerhardus Moderator: Dennis Larsen DTSTAMP:20261028T093518Z LOCATION:Webinar SUMMARY:EACD Webinar | The forces you do not see. Why outcomes do not tell you how to improve them. X-ALT-DESC;FMTTYPE=text/html:EACD Webinar | The forces you do not see. Wh y outcomes do not tell you how to improve them. \nFor decades\, firms have tracked outcomes: reputation scores\, buy intention\, trust\, NPS. Lo oking at those numbers tells you where you stand. It does not tell you why you are there\, or what to do next. That is why most big decisions about brand\, communication and reputation are still taken on assumptions and in ternal consensus rather than on data. In this webinar Rene Gerhardus\, fou nder of StakeholderWatch\, shows a different approach. Instead of only mea suring the position\, you also measure the pull: the causal forces that li ft or drag your outcomes. What are the net causal effects of news\, advert ising\, customer experience\, word of mouth\, trade wars\, inflation\, or protests? Once you can see which of those forces is moving your outcomes\, and by how much\, you know where to intervene\, and you see the effect bu ilding months before sales or reputation surveys would show it. Stakeholde rWatch has developed a way to estimate these causal forces daily for a fir m\, and it is available now. The session closes with a real case: how the forces behind a brand's outcomes shifted over time\, what the firm saw at the time\, and what it could have seen. What you will take away: Why outco me tracking alone does not improve outcomes\, and why that keeps decisions ungrounded What causal intelligence measures\, and how it differs from co rrelation and classic outcome-based dashboards How to read the forces behi nd your own outcomes and decide where to act A real example\, start to fin ish For communication\, brand\, insights and strategy leaders who want dec isions on reputation and behaviour to rest on evidence rather than assumpt ion. Speaker: Rene Gerhardus Moderator: Dennis Larsen END:VEVENT END:VCALENDAR