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BEGIN:VEVENT
UID:20260511T143238Z - 64872@3bc8a2e2bd63
DTSTART;TZID=Europe/Brussels:20260317T170000
DTEND;TZID=Europe/Brussels:20260317T174500
CREATED:20260511T143238Z
DESCRIPTION:<a href="https://membership.eacd-online.eu/event/eacd-webinar-t
 he-ai-reputation-shift-adapting-communications-strategy-for-probabilistic-
 discovery-11/register">EACD Webinar | The AI Reputation Shift: Adapting Co
 mmunications Strategy for Probabilistic Discovery </a>\nAs AI increasingly
  mediates how stakeholders discover and perceive organizations\, the tradi
 tional rules of reputation management are fundamentally changing. This web
 inar explores how communication leaders can navigate this transformation b
 y developing new competencies and reimagining established frameworks like 
 the PESO model for an AI-driven discovery landscape. The session will feat
 ure practical insights on adapting your communications strategy to build a
 nd protect reputation in an environment where perceptions are shaped less 
 by direct human engagement and more by algorithmic intermediation. Through
  a real-world case study\, we'll examine how one global company successful
 ly reconfigured its internal approach to strengthen corporate reputation i
 n this evolving paradigm. Key takeaways:Understanding how AI functions as 
 the new gatekeeper between your organization and its stakeholdersActionabl
 e strategies drawn from a global company's transformation journeyEssential
  competencies for communication leaders in an AI-shaped reputation landsca
 pe Meet the speakers Rotem Hinkis\, Senior Associate Director\, APCO Rotem
  Hinkis specializes in synthesizing behavioral data\, social listening\, m
 edia measurement and AI-driven research methodologies into cohesive commun
 ications strategies. A Senior Associate Director based in APCO’s London 
 office\, Rotem leads global teams that leverage advanced analytics to deli
 ver deep media insights and online reputation analysis\, empowering client
 s to make strategic decisions in dynamic markets. Starting her career as t
 he digital lead in APCO’s Tel Aviv office\, Rotem expanded her role in L
 ondon to drive impactful integrated campaigns and business intelligence in
 itiatives. She manages cross-functional teams providing risk monitoring\, 
 strategic branding advice and competitive landscape analysis. She applys s
 tate-of-the-art tools and techniques to [...]
DTSTAMP:20260511T143238Z
SUMMARY:EACD Webinar | The AI Reputation Shift: Adapting Communications Str
 ategy for Probabilistic Discovery 
X-ALT-DESC;FMTTYPE=text/html:<a href="https://membership.eacd-online.eu/eve
 nt/eacd-webinar-the-ai-reputation-shift-adapting-communications-strategy-f
 or-probabilistic-discovery-11/register">EACD Webinar | The AI Reputation S
 hift: Adapting Communications Strategy for Probabilistic Discovery </a>\nA
 s AI increasingly mediates how stakeholders discover and perceive organiza
 tions\, the traditional rules of reputation management are fundamentally c
 hanging. This webinar explores how communication leaders can navigate this
  transformation by developing new competencies and reimagining established
  frameworks like the PESO model for an AI-driven discovery landscape. The 
 session will feature practical insights on adapting your communications st
 rategy to build and protect reputation in an environment where perceptions
  are shaped less by direct human engagement and more by algorithmic interm
 ediation. Through a real-world case study\, we'll examine how one global c
 ompany successfully reconfigured its internal approach to strengthen corpo
 rate reputation in this evolving paradigm. Key takeaways:Understanding how
  AI functions as the new gatekeeper between your organization and its stak
 eholdersActionable strategies drawn from a global company's transformation
  journeyEssential competencies for communication leaders in an AI-shaped r
 eputation landscape Meet the speakers Rotem Hinkis\, Senior Associate Dire
 ctor\, APCO Rotem Hinkis specializes in synthesizing behavioral data\, soc
 ial listening\, media measurement and AI-driven research methodologies int
 o cohesive communications strategies. A Senior Associate Director based in
  APCO’s London office\, Rotem leads global teams that leverage advanced 
 analytics to deliver deep media insights and online reputation analysis\, 
 empowering clients to make strategic decisions in dynamic markets. Startin
 g her career as the digital lead in APCO’s Tel Aviv office\, Rotem expan
 ded her role in London to drive impactful integrated campaigns and busines
 s intelligence initiatives. She manages cross-functional teams providing r
 isk monitoring\, strategic branding advice and competitive landscape analy
 sis. She applys state-of-the-art tools and techniques to [...]
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